Every salesperson and business owner has heard that referrals are by far the best prospecting and marketing method in existence. Yet, very few salespeople actually get very many high quality referrals.
Some manage to get a name and phone number here and another there. A few will manage to get several. However, most of these “referrals” are worthless–just names and phone numbers of people or businesses that have no interest in or need for or can’t afford the salesperson’s product or service.
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